Best Use of Iceberg in a Logo Award Goes to:

For your Wednesday enjoyment, we present one of the best logo redesigns we've seen in a long time.
It is simple in shape and lettering style, but it has, in marketing parlance, legs.

Please take a look at the link and all of the different ways the designer has used it in print and web.

What do you think?

Brand New: Best Use of Iceberg in a Logo Award Goes to: