Fun Street Art

Street art is everywhere, maybe a stencil paint on the back of a sign, or a name doodled behind the grocery store, the kind of thing you don't really look at much.

There's good stuff, too. Some is found opportunity, like the leaning tree below...

And some is carefully planned out, like this Lego Clay Warrior site from the Sarasota Chalk Festival

You can find more on this site - there are some really amazing works in Europe.
http://www.streetartutopia.com/?p=5164

Enjoy!

Holy Registration, PressMan!!

To pull aside the curtain for a moment, I worked in a screenprint tshirt shop in college, but all I was allowed to do was fold the shirts. I've loved screenprinting ever since. The entire process is very simple, yet it's not.
This link shows a great example of how a few simple images and colors can be something extraordinary if done well.  
FPO: Don't Tread on Me Poster

Enjoy!!

Counting the Days - Planning a Calendar?

Labor Day just passed, it's still more summer than fall in the air, and you haven't broken out the warm slippers for morning quite yet. But December will come, and barring the Mayan 2012 issue, we'll have a new year when people need a new Calendar!

Calendars are a traditional marketing product, but that is because they work. Keeps your logo on someone's wall for 12 months, and if the design is good and usable, they'll want one for the following year.

Planning one now ensures you'll have them well before the middle of November, when holiday schedules get a little crazy.

Now the calendar below, which operates through capillary action and ink over the span of a month, while very cool, is not quite practical for most offices.

http://dornob.com/ink-capillary-action-dynamic-wall-calendar-design/

All calendar projects begin with the same steps:
1) Find twelve images or a theme you like, or will this be an information-only calendar?
2) Determine if there are certain days or holidays you want to highlight
3) Will it be a wall or a desk calendar? Think about who will receive it and how they'll use it.
4) How many will you want to print?

The fun steps come after all of the practical information:

Modern?

Magnet?

Or flat-out fun?

(Mind you, we can't come to your house and paint your wall like this, but I LOVE THIS IDEA!!!)

We can help you work out details and cost. Just let us know. We're happy to help, and might have a few ideas up our sleeves that will make your calendar something extraordinary!

Happy Planning!

And for those of you who are concerned about the Mayan Calendar and 2012, I give you a lovely idea.

There is always time for one more batch of cookies, and at the end of everything, calories don't count.

Best Use of Iceberg in a Logo Award Goes to:

For your Wednesday enjoyment, we present one of the best logo redesigns we've seen in a long time.
It is simple in shape and lettering style, but it has, in marketing parlance, legs.

Please take a look at the link and all of the different ways the designer has used it in print and web.

What do you think?

Brand New: Best Use of Iceberg in a Logo Award Goes to:

We Will Never Forget

Add Some Texture! Die Cuts, Foil Stamping & Embossing.

It's September! That means the edge of autumn, football, possibly some lower temperatures

and the leaves start turning our favorite color (Red!) among others.

In honor of the soon-to-come crisp cooler air, we take a look at how to put that extra bling on paper.

Die cuts, like the glasses and the invitation edge below, are a great way to add an extra dimension.

You will need to give the project a bit more time to allow for the creation of the die and the actual die-cutting process, and consider your paper carefully. Some stocks diecut more easily than others, and as you can see in the invitation, a stock with gleam and texture really enhance the overall effect.


Examples of foil stamping and embossing can also be seen in these photos. It's a good idea to consider how often you or your organization will want to use the dies, when looking at the cost of the process.

If you will use them on a yearly basis, and your logo will not change for a few years or more, you can break it down to cost per usage over those years.

We have shelves of examples, if you're ever thinking about a technique or printing process, we'd be more than happy to discuss all the possibilities, and outline a quote for you.

As always, Happy Planning!