How Do You Plan A Project - Part Two

A project is only as good as the work put into the details – and many of those details happen in the design stage. When we receive copy from customers in a text document (like Word), it will show spelling and grammatical errors, but not when the wrong word is hiding in plain sight. Unless you’re discussing a protective geometry term, not many have Guardian Angles.  A lengthy piece of writing should be read by two or three different people in the organization in order to catch errors and save you design time costs. It's helpful to ask someone unfamiliar with the information to read through your copy, as they might see problems that others who are too close to the project might have missed.

Design time is often overlooked. A good business card design can take an hour or so, but a magazine or brochure can be 50+ hours of work. Make sure you allow for typesetting, proofing, image research and photography sessions. If you have advertisements, we need to build a few extra days into the timeline for late submissions or ads that need work.

Paper choice. Will you pick a house sheet or a special order? A house sheet is paper that we keep in stock. We’ve found the quality is good, it runs smoothly on different presses, drying time isn’t a problem, and other factors we like. Essentially, we’ve worked out the kinks, so you don’t have to worry about problems during printing.

Die cuts. Do you require business card slits, or possibly a unique shape to your design? Ask us about the custom dies we have on hand. The costs are much lower than having a new one created, and we might inspire a different direction in your project.

Feeling a little overwhelmed? We’re here to help. We can walk you through planning a project, even if you're not sure of what questions you need to ask.

Call us or email if you have questions for your next project.